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With the continual evolution of what were once independent silos of PR and Advertising, along with the rise of social media and influencers, we'll be showcasing a variety of presentations and panels illustrating and highlighting some of the ways in which organizations large and small have been adapting and succeeding in this new marketing environment.
These symposia will include LGBTQ influencers, as well as a focus on Facebook, Instagram, Twitter and LinkedIn, and how they fit into the LGBTQ online marketing environment. In conjunction with World Pride 2019, we will also be examining how some of the more innovative Pride Festivals are using a blend of these various marketing techniques when promoting their event, to both their local audience, and to those willing to drive or fly in. Events such as LGBTQ film festivals, circuit parties and Pride Festivals are unique in that they market themselves in advance of their event, and then use social media to display event coverage and user-generated content DURING their event as well. We'll take a deeper dive in exploring what has worked best for them, including leveraging Instagram Stories, video on social media and more.
Our Upcoming Event Schedule
Symposium on the Blending of LGBTQ PR, Advertising, Social Media & Influencers
June 27, 2019
as part of...
Summit Presentations - June 27, 2019 - 8:30 to 11:30 am
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TakeAways
LGBTQ Advanced Marketing - Tips & Techniques for 2019
We'll be touching on the key topics of micro-targeting the LGBTQ community online via banner ads and Facebook, as well as delving in the world of LGBTQ bloggers and influencers. We'll show you how you're able to target your specific LGBTQ audience using programmatic advertising technology, and we'll touch on the integration of an ad campaign such as this with social media and how it can incorporate blogs, photos and videos about LGBTQ life in, and travel to, your destination, utilizing the same targeting power as well. We'll also discuss the role of LGBTQ influencers, and how some of their social media activity can be leveraged to enhance and drive LGBTQ awareness and attendance to your event.
The Revolution of Matchmaking: Dating and Marketing's Intersection
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Evolution of Video Advertising in 2019
Panel session on where we're at today when it comes to LGBTQ video programming, and how advertisers can be a part of it. We'll be touching on OTT (Over The Top) streaming media, as well as SVOD (subscription-based video), AVOD (advertising-based video) and TVOD (transactional video services).
Evolution of Pride Festival Outreach & Marketing
We will be examining how some of the more innovative Pride Festivals are using a blend of social media marketing techniques when promoting their event, to both their local audience, and to those willing to drive or fly in. Events such as LGBTQ film festivals, circuit parties and Pride Festivals are unique in that they market themselves in advance of their event, and then use social media to display event coverage and user-generated content DURING their event as well. We'll take a deeper dive in exploring what has worked best for them, including leveraging Instagram Stories, video on social media and more.
Some Past Conference Photos
Links + Related Events
